Payal brings a dynamic approach to her role, emphasizing innovation and strategic thinking in expanding BASS's influence. With a keen eye for digital engagement, she oversees all our social media platforms, strategically crafting campaigns to expand our online footprint and attract a diverse audience. Payal's vision for the role goes beyond numbers; she aims to create impactful content that not only boosts visibility but also fosters meaningful connections within our community. Under her leadership, we anticipate innovative approaches to storytelling and audience interaction that will elevate BASS's presence to new heights.