As the Vice President of Marketing Design, Arizsa recognizes the importance of a cohesive and prestigious brand identity for the organization. With BASS’ refinement in visual media the previous year, her goal is to work with her team to establish the same practices (and more) that led to the successful rebranding. Arizsa plans to use marketing and graphic design techniques as a tool to connect with students on a more personal level, creating campaigns that reflect BASS’ values and prestige as the parent club.