As the Vice President of Marketing Design, Himika recognizes the importance of a strong and cohesive brand identity for the organization. Her goal is to work closely with her team to refine and elevate BASS’ visual identity. One of Himika’s primary objectives is to boost student engagement with the organization’s initiatives and events. She plans to use marketing as a tool to connect with students on a more personal level, creating campaigns that reflect BASS’ values and resonate with its members.